{"id":1287,"date":"2021-03-31T10:54:58","date_gmt":"2021-03-31T10:54:58","guid":{"rendered":"http:\/\/www.aspack.es\/news\/?p=1287"},"modified":"2021-06-22T10:54:05","modified_gmt":"2021-06-22T10:54:05","slug":"smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable","status":"publish","type":"post","link":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/","title":{"rendered":"Smarties se convierte en la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable"},"content":{"rendered":"<p><span lang=\"ES\">Nestl\u00e9 ha anunciado que su popular marca Smarties ahora utiliza envases de papel reciclable para sus productos de confiter\u00eda en todo el mundo. Esto representa una transici\u00f3n del 90% de la gama Smarties, ya que el 10% ya estaba envasado anteriormente en envases de papel reciclable. <\/span><\/p>\n<p><span lang=\"ES\">Smarties es la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable, eliminando aproximadamente 250 millones de envases de pl\u00e1stico vendidos en todo el mundo cada a\u00f1o. Nestl\u00e9 comenz\u00f3 a presentar <\/span><a title=\"Opens in a new window: Nestl\u00e9 UK website\" href=\"https:\/\/www.nestle.co.uk\/en-gb\/media\/pressreleases\/allpressreleases\/nestle-smarties-sharing-block-recyclable-paper-wrapper\" target=\"_blank\"><em><span lang=\"ES\">Bloque para compartir Smarties<\/span><\/em><\/a> <span lang=\"ES\">embalado en papel reciclable en el Reino Unido el a\u00f1o pasado.<\/span><\/p>\n<p><span lang=\"ES\">Alexander von Maillot, Director Global de Confiter\u00eda de Nestl\u00e9, dijo: \u00abCambiar el empaque de Smarties a papel reciclable es una de nuestras iniciativas clave de empaque sustentable en la categor\u00eda de confiter\u00eda. Es un paso m\u00e1s en la realizaci\u00f3n de la ambici\u00f3n de Nestl\u00e9 de hacer que todos sus empaques sean reciclables o reutilizable para 2025 y reducir su uso de pl\u00e1sticos v\u00edrgenes en un tercio en el mismo per\u00edodo \u00ab.<\/span><\/p>\n<p><span lang=\"ES\">El nuevo embalaje de papel Smarties se obtiene de forma sostenible y est\u00e1 hecho de papel estucado, etiquetas de papel o cart\u00f3n. En sus etiquetas tambi\u00e9n se incluye informaci\u00f3n sobre c\u00f3mo desechar correctamente los envases de papel de Smarties para concienciar a los consumidores.<\/span><\/p>\n<p><span lang=\"ES\">Louise Barrett, directora del Centro de Tecnolog\u00eda de Productos de Confiter\u00eda de Nestl\u00e9 en York, dijo: \u00abEl desarrollo de soluciones seguras y convenientes basadas en papel para Smarties ha requerido el pionero de nuevos materiales y pruebas por parte de los expertos en empaque de Nestl\u00e9 en nuestro Centro de I + D para confiter\u00eda en York, Reino Unido y el Instituto de Ciencias del Embalaje con sede en Suiza. Adaptamos nuestras l\u00edneas de fabricaci\u00f3n existentes para permitir el manejo cuidadoso que se requiere para el papel, al tiempo que garantizamos la reciclabilidad en todos los formatos nuevos \u00ab.<\/span><\/p>\n<p><span lang=\"ES\">Nestl\u00e9 invirti\u00f3 significativamente para actualizar sus f\u00e1bricas a nivel mundial, incluida la de Hamburgo, Alemania, una de las f\u00e1bricas de productos de confiter\u00eda m\u00e1s grandes de la compa\u00f1\u00eda. La transformaci\u00f3n del empaque de Smarties es solo una de las \u00a0Iniciativas SMART &#8216;de las marcas, cuyo objetivo es respaldar la sostenibilidad y mejorar la experiencia general del producto.<\/span><\/p>\n<h6><i>Extracto del art\u00edculo \u201c <\/i><i>Smarties<\/i><span class=\"apple-converted-space\"><i>\u00a0<\/i><\/span><i>becomes the first global confectionery brand to switch to recyclable paper packaging\u201d de Nestle. <\/i><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 ha anunciado que su popular marca Smarties ahora utiliza envases de papel reciclable para sus productos de confiter\u00eda en todo el mundo. Esto representa una transici\u00f3n del 90% de la gama Smarties, ya que el 10% ya estaba envasado anteriormente en envases de papel reciclable. Smarties es la primera marca mundial de confiter\u00eda en&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-sector"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smarties se convierte en la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable - ASPACK NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarties se convierte en la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable - ASPACK NEWS\" \/>\n<meta property=\"og:description\" content=\"Nestl\u00e9 ha anunciado que su popular marca Smarties ahora utiliza envases de papel reciclable para sus productos de confiter\u00eda en todo el mundo. Esto representa una transici\u00f3n del 90% de la gama Smarties, ya que el 10% ya estaba envasado anteriormente en envases de papel reciclable. Smarties es la primera marca mundial de confiter\u00eda en&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/\" \/>\n<meta property=\"og:site_name\" content=\"ASPACK NEWS\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-31T10:54:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T10:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2021\/03\/pexels-photo-65547.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2256\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/\",\"url\":\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/\",\"name\":\"Smarties se convierte en la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable - ASPACK NEWS\",\"isPartOf\":{\"@id\":\"https:\/\/www.aspack.es\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2021\/03\/pexels-photo-65547.jpg\",\"datePublished\":\"2021-03-31T10:54:58+00:00\",\"dateModified\":\"2021-06-22T10:54:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.aspack.es\/news\/#\/schema\/person\/0019098322836346476fc7dfdbd26d95\"},\"breadcrumb\":{\"@id\":\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#primaryimage\",\"url\":\"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2021\/03\/pexels-photo-65547.jpg\",\"contentUrl\":\"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2021\/03\/pexels-photo-65547.jpg\",\"width\":2256,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.aspack.es\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smarties se convierte en la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aspack.es\/news\/#website\",\"url\":\"https:\/\/www.aspack.es\/news\/\",\"name\":\"ASPACK NEWS\",\"description\":\"El peri?dico digital de los envases de cart?n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aspack.es\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aspack.es\/news\/#\/schema\/person\/0019098322836346476fc7dfdbd26d95\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.aspack.es\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a6c60542c39a2d052b8b1e8c5145e669bf888b9b229b3da0e43092daac8a32e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a6c60542c39a2d052b8b1e8c5145e669bf888b9b229b3da0e43092daac8a32e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"http:\/\/www.aspack.es\/news\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smarties se convierte en la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable - ASPACK NEWS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/","og_locale":"es_ES","og_type":"article","og_title":"Smarties se convierte en la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable - ASPACK NEWS","og_description":"Nestl\u00e9 ha anunciado que su popular marca Smarties ahora utiliza envases de papel reciclable para sus productos de confiter\u00eda en todo el mundo. Esto representa una transici\u00f3n del 90% de la gama Smarties, ya que el 10% ya estaba envasado anteriormente en envases de papel reciclable. Smarties es la primera marca mundial de confiter\u00eda en&hellip;","og_url":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/","og_site_name":"ASPACK NEWS","article_published_time":"2021-03-31T10:54:58+00:00","article_modified_time":"2021-06-22T10:54:05+00:00","og_image":[{"width":2256,"height":1500,"url":"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2021\/03\/pexels-photo-65547.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/","url":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/","name":"Smarties se convierte en la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable - ASPACK NEWS","isPartOf":{"@id":"https:\/\/www.aspack.es\/news\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#primaryimage"},"image":{"@id":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#primaryimage"},"thumbnailUrl":"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2021\/03\/pexels-photo-65547.jpg","datePublished":"2021-03-31T10:54:58+00:00","dateModified":"2021-06-22T10:54:05+00:00","author":{"@id":"https:\/\/www.aspack.es\/news\/#\/schema\/person\/0019098322836346476fc7dfdbd26d95"},"breadcrumb":{"@id":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#primaryimage","url":"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2021\/03\/pexels-photo-65547.jpg","contentUrl":"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2021\/03\/pexels-photo-65547.jpg","width":2256,"height":1500},{"@type":"BreadcrumbList","@id":"http:\/\/www.aspack.es\/news\/smarties-se-convierte-en-la-primera-marca-mundial-de-confiteria-en-cambiar-a-envases-de-papel-reciclable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.aspack.es\/news\/"},{"@type":"ListItem","position":2,"name":"Smarties se convierte en la primera marca mundial de confiter\u00eda en cambiar a envases de papel reciclable"}]},{"@type":"WebSite","@id":"https:\/\/www.aspack.es\/news\/#website","url":"https:\/\/www.aspack.es\/news\/","name":"ASPACK NEWS","description":"El peri?dico digital de los envases de cart?n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aspack.es\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.aspack.es\/news\/#\/schema\/person\/0019098322836346476fc7dfdbd26d95","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.aspack.es\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a6c60542c39a2d052b8b1e8c5145e669bf888b9b229b3da0e43092daac8a32e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a6c60542c39a2d052b8b1e8c5145e669bf888b9b229b3da0e43092daac8a32e?s=96&d=mm&r=g","caption":"admin"},"url":"http:\/\/www.aspack.es\/news\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/posts\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/comments?post=1287"}],"version-history":[{"count":2,"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/posts\/1287\/revisions"}],"predecessor-version":[{"id":1292,"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/posts\/1287\/revisions\/1292"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/media\/1288"}],"wp:attachment":[{"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/media?parent=1287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/categories?post=1287"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.aspack.es\/news\/wp-json\/wp\/v2\/tags?post=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}