{"id":2141,"date":"2024-05-07T14:58:42","date_gmt":"2024-05-07T14:58:42","guid":{"rendered":"http:\/\/www.aspack.es\/news\/?p=2141"},"modified":"2024-05-07T14:58:43","modified_gmt":"2024-05-07T14:58:43","slug":"indugraf-group-lanza-al-mercado-trackpack","status":"publish","type":"post","link":"http:\/\/www.aspack.es\/news\/indugraf-group-lanza-al-mercado-trackpack\/","title":{"rendered":"Indugraf Group lanza al mercado Trackpack"},"content":{"rendered":"\n<p>Indugraf Group acerca la tecnolog\u00eda NFC a los envases consiguiendo una interactividad nunca vista y, adem\u00e1s, de manera sostenible.&nbsp;<\/p>\n\n\n\n<p>Indugraf Group, con esta tecnolog\u00eda, ofrece seguridad, tracking unitario y engagement con el consumidor final.&nbsp;<\/p>\n\n\n\n<p>Entre los principales beneficios que aporta al consumidor:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Garant\u00eda de que el producto es aut\u00e9ntico (Anti-Counterfeiting).<\/li><li>Promociones y descuentos directos de la marca.<\/li><li>M\u00e1s sostenible que cualquier sistema.<\/li><li>Posibilidad de reciclar el envase y conseguir premios.<\/li><li>Informaci\u00f3n del producto y certificados asociados.<\/li><li>Obtenci\u00f3n de un NFT gemelo del producto (Digital Twin).<\/li><\/ul>\n\n\n\n<p>Tambi\u00e9n existen muchos beneficios para la empresa:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Protecci\u00f3n de marca (Anti-Counterfeiting).<\/li><li>Datos y contacto directo con el consumidor final (Engagement).<\/li><li>Trazabilidad de envase.<\/li><li>Tr\u00e1fico a la tienda gracias a las promociones asociadas.<\/li><li>F\u00e1cil configuraci\u00f3n.<\/li><li>Sin inversi\u00f3n.<\/li><li>No compromete la est\u00e9tica del envase como el QR.<\/li><li>M\u00e1s seguro que cualquier sistema actual, datos protegidos por Blockchain y transmisi\u00f3n por NFC.<\/li><li>Reciclable al ser base papel.<\/li><li>Creaci\u00f3n de un NFT gemelo del producto (Digital Twin).<\/li><\/ul>\n\n\n\n<p>Para\u00a0poder desarrollar el proyecto\u00a0utilizan dos tecnolog\u00edas clave; Antenas NFC<strong>\u00a0<\/strong>integradas detr\u00e1s de la etiqueta del\u00a0envase, que pueden vincular el mundo f\u00edsico con el mundo virtual, y la tecnolog\u00eda\u00a0blockchain para asegurar que toda la informaci\u00f3n compartida virtualmente es ver\u00eddica y\u00a0segura.<\/p>\n\n\n\n<p>Antenas NFC es un protocolo de comunicaci\u00f3n que permite la transmisi\u00f3n de datos entre dos dispositivos electr\u00f3nicos a una distancia m\u00e1xima de 4 cm. Por eso, se denomina \u00abcomunicacion de campo cercano\u00bb (near-field communication; NFC), es la misma tecnologia que utilizan los smartphones para pagar con tarjeta.&nbsp;<\/p>\n\n\n\n<p>Una etiqueta pasiva, sin necesidad de bater\u00eda, se puede leer con casi cualquier tel\u00e9fono inteligente.<\/p>\n\n\n\n<p>Seg\u00fan palabras de Guillermo Mayayo, director comercial y ventas de Indugraf Group:\u00a0<em>\u201cHemos seleccionado esta tecnolog\u00eda y, no otra, porque ofrece seguridad, tracking unitario del envase, engagement con el consumidor final. Es decir, pasa de ser un coste en el packaging a una inversi\u00f3n en marketing para atraer clientes y fidelizarlos.\u201d<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2024\/05\/processed-4A209A0A-5E99-4BA8-AA8C-33FAF795A5DB-576x1024.jpeg\" alt=\"\" class=\"wp-image-2143\" srcset=\"http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2024\/05\/processed-4A209A0A-5E99-4BA8-AA8C-33FAF795A5DB-576x1024.jpeg 576w, http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2024\/05\/processed-4A209A0A-5E99-4BA8-AA8C-33FAF795A5DB-169x300.jpeg 169w, http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2024\/05\/processed-4A209A0A-5E99-4BA8-AA8C-33FAF795A5DB-768x1365.jpeg 768w, http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2024\/05\/processed-4A209A0A-5E99-4BA8-AA8C-33FAF795A5DB-864x1536.jpeg 864w, http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2024\/05\/processed-4A209A0A-5E99-4BA8-AA8C-33FAF795A5DB-1153x2048.jpeg 1153w, http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2024\/05\/processed-4A209A0A-5E99-4BA8-AA8C-33FAF795A5DB-480x853.jpeg 480w, http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2024\/05\/processed-4A209A0A-5E99-4BA8-AA8C-33FAF795A5DB-281x500.jpeg 281w, http:\/\/www.aspack.es\/news\/wp-content\/uploads\/2024\/05\/processed-4A209A0A-5E99-4BA8-AA8C-33FAF795A5DB-scaled.jpeg 1441w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><figcaption><sub>Trackpack &#8211; Indugraf group<\/sub><\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Indugraf Group acerca la tecnolog\u00eda NFC a los envases consiguiendo una interactividad nunca vista y, adem\u00e1s, de manera sostenible.&nbsp; Indugraf Group, con esta tecnolog\u00eda, ofrece seguridad, tracking unitario y engagement con el consumidor final.&nbsp; Entre los principales beneficios que aporta al consumidor:&nbsp; Garant\u00eda de que el producto es aut\u00e9ntico (Anti-Counterfeiting). Promociones y descuentos directos de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,22],"tags":[],"class_list":["post-2141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asociados","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indugraf Group lanza al mercado Trackpack - ASPACK NEWS<\/title>\n<meta name=\"description\" content=\"Indugraf lanza Trackpack al mercado. 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