{"id":1003,"date":"2019-11-13T08:21:52","date_gmt":"2019-11-13T08:21:52","guid":{"rendered":"http:\/\/www.aspack.es\/news\/?p=1003"},"modified":"2019-12-12T12:40:11","modified_gmt":"2019-12-12T12:40:11","slug":"loreal-anuncia-el-desarrollo-de-un-envase-de-tubo-de-papel-para-cosmeticos-junto-a-la-empresa-albea","status":"publish","type":"post","link":"https:\/\/www.aspack.es\/news\/loreal-anuncia-el-desarrollo-de-un-envase-de-tubo-de-papel-para-cosmeticos-junto-a-la-empresa-albea\/","title":{"rendered":"L\u2019Or\u00e9al anuncia el desarrollo de un envase de tubo de papel para cosm\u00e9ticos junto a la empresa Alb\u00e9a"},"content":{"rendered":"<p><strong>L\u2019Or\u00e9al<\/strong> y <strong>Alb\u00e9a<\/strong>, empresa especializada en soluciones de pakcaging sostenible para productos de belleza, <strong>est\u00e1n desarrollando el primer tubo de cart\u00f3n para envasar productos cosm\u00e9ticos<\/strong>, en el que el pl\u00e1stico se reemplaza por un material similar al papel certificado de base biol\u00f3gica.<\/p>\n<p>Esta innovaci\u00f3n pretende ser una <strong>soluci\u00f3n alternativa a algunos tipos de envases cosm\u00e9ticos<\/strong> y sus beneficios medioambientales se evaluar\u00e1n mediante un an\u00e1lisis de ciclo de vida teniendo en cuenta m\u00faltiples criterios.<\/p>\n<p>La iniciativa forma parte de la <strong>pol\u00edtica de envases sostenibles que L\u2019Or\u00e9al lanz\u00f3 en 2007<\/strong> como parte de su compromiso de que para 2025 todo el packaging hecho con pl\u00e1stico sea recargable, reciclable o compostable y el 50 por ciento provenga de materiales reciclados.<\/p>\n<p>Esta soluci\u00f3n de tubos de papel <strong>se lanzar\u00e1 al mercado en la segunda mitad del 2020<\/strong> y es un ejemplo de c\u00f3mo la colaboraci\u00f3n entre marcas finales y expertos de la industria del packaging es esencial para desarrollar las mejores innovaciones.<\/p>\n<p>\u201cDesde 2007 hemos estado mejorando constantemente la huella medioambiental de nuestros envase \u2013explica Philippe Thuvien, vicepresidente de Packaging y Desarrollo de L\u2019Or\u00e9al\u2013. Hoy vamos un paso m\u00e1s all\u00e1 y lanzamos esta nueva tecnolog\u00eda basada en papel certificado. Nuestro objetivo es crear un nuevo envase de tubo de papel para nuestros envases cosm\u00e9ticos. L\u2019Or\u00e9al est\u00e1 comprometida a mejorar el perfil medioambiental o social de sus envases para finales de 2020. Esta soluci\u00f3n alternativa e innovadora es una parte integral de la estrategia de packaging del Grupo\u201d.<\/p>\n<p>Por su parte, Gilles Swyngedaw, vicepresidente de Responsabilidad Social Corporativa, Innovaci\u00f3n y Marketing de Alb\u00e9a, explica que \u201cel compromiso de Alb\u00e9a con la sostenibilidad se remonta a 15 a\u00f1os atr\u00e1s y se refleja en nuestra amplia gama de envases responsables\u201d. Su ambici\u00f3n, explica, es \u201cacelerar el desarrollo de soluciones innovadoras y responsables\u201d, atrevi\u00e9ndose a \u201cromper los c\u00f3digos y buscar los \u00faltimos avances\u201d. Y concluye: \u201cSolo a trav\u00e9s de la colaboraci\u00f3n con los clientes y socios podremos inventar envases seguros que favorezcan la econom\u00eda circular y que tengan el m\u00ednimo impacto, como demanda el sector de la belleza\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al y Alb\u00e9a, empresa especializada en soluciones de pakcaging sostenible para productos de belleza, est\u00e1n desarrollando el primer tubo de cart\u00f3n para envasar productos cosm\u00e9ticos, en el que el pl\u00e1stico se reemplaza por un material similar al papel certificado de base biol\u00f3gica. Esta innovaci\u00f3n pretende ser una soluci\u00f3n alternativa a algunos tipos de envases cosm\u00e9ticos&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-sector"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019Or\u00e9al anuncia el desarrollo de un envase de tubo de papel para cosm\u00e9ticos junto a la empresa Alb\u00e9a - ASPACK NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aspack.es\/news\/loreal-anuncia-el-desarrollo-de-un-envase-de-tubo-de-papel-para-cosmeticos-junto-a-la-empresa-albea\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al anuncia el desarrollo de un envase de tubo de papel para cosm\u00e9ticos junto a la empresa Alb\u00e9a - ASPACK NEWS\" \/>\n<meta property=\"og:description\" content=\"L\u2019Or\u00e9al y Alb\u00e9a, empresa especializada en soluciones de pakcaging sostenible para productos de belleza, est\u00e1n desarrollando el primer tubo de cart\u00f3n para envasar productos cosm\u00e9ticos, en el que el pl\u00e1stico se reemplaza por un material similar al papel certificado de base biol\u00f3gica. 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